Tech Integration In Place Management: Analysing Love Leam’s Success
Overview
The Love Leam app showcases how technological place management solutions can revitalise local businesses, enhance community engagement, and elevate an area's profile, fostering a robust local economy, attracting visitors, and reigniting residents interest.
Customer Success Representative, Heather, shares her thoughts on the factors influencing the groundbreaking success of BID Leamington's 'Love Leam' app launch.
Tech integration in place management
In today's fast-paced digital world, tech integration is vital for managing places effectively.
Vicinity provides technological place management tools, offering tailored solutions to meet each area's unique needs, including customisable CRM systems, detailed reporting tools, and branded apps, all supported by a dedicated team of data engineers, place professionals, and marketers.
The 'Love Leam' app launch shows how placemakers can apply tech solutions to enhance community engagement, enrich their area and support local businesses, developing strong community bonds and fostering a vibrant and resilient local economy for years to come.
The BID Leamington approach
BID Leamington is dedicated to enhancing the appeal of the town for residents, visitors, and businesses alike, operating across four key pillars: Promoting, Enhancing, Supporting, and Influencing. They provide vital support, address community concerns, and elevate the town's profile regionally, all contributing to a more cohesive and prosperous town.
Introducing Love Leam: BID Leamington’s vision
Offering a range of functionalities including loyalty schemes, exclusive deals, event listings, competitions and a local guide, the app needed to to be locally branded, encouraging exploration of Leamington’s ‘hidden treasures’, while amplifying businesses and providing a platform to engage with their customers.
A hands on approach to app integration and content curation
The BID Leamington team took an active role in designing the app and procuring content from local businesses, attending training to develop their knowledge of the dashboard and app functions.
Training sessions detailed how to use the app and dashboard effectively: to create a captivating experience for app users, tailor app content to achieve goals and interpret the dashboard stats as an indicator of success.
The team personally visited local businesses to introduce the Love Leam app, secure exclusive offers and loyalty schemes, and encourage participation in trails. They were also able to use content from a pre-existing initiative - a compendium of local business deals called 'The Little Book of Offers'.
“Each place is a little different so spend time getting to know your community to establish which aspects of your app will appeal to your audience most.”
Launching the Love Leam app
BID Leamington kicked off their pre-launch with a ‘coming soon’ teaser on their public facing royal-leamington-spa.co.uk and loveleamington websites, inviting visitors to sign up for alerts once the app was released.
During the launch phase, the team focussed on proactive social media campaigns and strategic marketing.They replaced the initial ‘coming soon’ teaser with an advertisement for the app, and incentivised app downloads with a launch competition, encouraging people to download the app and enter the competition on the giveaways tab for a chance to win a £200 shopping spree.
Regular updates on Facebook and Twitter sustained interest post-launch, and the consistent use of the #LoveLeam hashtag unified BID Leamington’s communications, ensuring widespread recognition of the app's branding, and facilitating the app's seamless integration into the community. Additionally, the team conducted a leaflet drop, and integrated with local events to capture the attention of those that may have missed the digital announcements.
Results and impact
Our post-launch review revealed incredible stats, demonstrating the positive impact of the app in just 12 weeks, including:
1,523 new user accounts created
12,160 interactions with the app
2,489 deal views
2,659 trail interactions
703 competition entries
417 clicks on the local guide
77 event clicks
Additionally, 75% of the users registered had redeemed deals more than once, indicating notable repeat user activity, no doubt resulting from the fantastic loyalty schemes curated by the team. The remaining 25% consisted of new user accounts, reflecting the impact of the team's consistent approach to promoting the app.
These insights provided the opportunity to customise the content to the audience - for example, the dog friendly trail was very popular, indicating that there would be an audience for offers and events tailored more towards dog owners.
How to launch an app successfully
How to Launch an App… The Love Leam launch process highlights the importance of engaging with businesses, creating an appealing launch competition, and unifying communications across all marketing channels. We also believe the following factors contributed to their success.
Proactive Collaboration:
Inviting the whole team to contribute towards the project created a product that aligned with their goals and identity.
Including all team members in training sessions ensured they were confident promoting and using the app and using the dashboard to add content.
Identifying key performance indicators allowed the team to measure their success and refine their strategies or implement processes to target specific metrics if needed.
Strategic Pre-launch Initiatives:
Adding ‘coming soon’ teasers to marketing channels created awareness and anticipation of the app release and generated excitement.
Using a dedicated hashtag in social media posts amplified brand recognition and created familiarity with the app before its release.
Digitising pre-existing offers, loyalty schemes, and trails meant that the team had compelling content to display to businesses when introducing the app.
Post-launch Marketing:
Continued proactive social media campaigns, regular updates and the use of hashtags sustained engagement with the app.
Open and ongoing communication with businesses encouraged longevity of loyalty schemes and fresh, interesting content.
Alternative marketing methods such as leaflet drops, and integration with local events, captured the attention of a broader audience.
Final thoughts
BID Leamington were proactive, enthusiastic and motivated for the duration of the project, providing important feedback throughout implementation and engaging with every opportunity to learn and improve their processes.
They successfully cultivated a dynamic digital place management solution, enhancing the town centre experience for businesses, residents and visitors alike.
To establish longevity and their continued success, BID Leamington intend to refine their strategies and maintain the great relationships they have built throughout the years, using their app to drive positive change and deliver results in their four key focus areas.
Join the movement: Empower your area digitally
Embrace the power of technology to manage your area and strengthen your relationship with those you represent. Whether you're seeking to revitalise your town centre, enhance customer engagement, or explore brand new experiences, let's collaborate to create impactful solutions that drive positive change.
Together, we can build vibrant, inclusive solutions that focus on connection, pride, and prosperity for all.
Book a demo today and unleash your area’s full potential.
Are you already a Vicinity Customer?
Let's catch up and explore further opportunities to boost engagement in your area!
Tech Integration In Place Management: Analysing Love Leam’s Success
Overview
The Love Leam app showcases how technological place management solutions can revitalise local businesses, enhance community engagement, and elevate an area's profile, fostering a robust local economy, attracting visitors, and reigniting residents interest.
Customer Success Representative, Heather, shares her thoughts on the factors influencing the groundbreaking success of BID Leamington's 'Love Leam' app launch.
Tech integration in place management
In today's fast-paced digital world, tech integration is vital for managing places effectively.
Vicinity provides technological place management tools, offering tailored solutions to meet each area's unique needs, including customisable CRM systems, detailed reporting tools, and branded apps, all supported by a dedicated team of data engineers, place professionals, and marketers.
The 'Love Leam' app launch demonstrates how placemakers can apply tech solutions to enhance community engagement, enrich their area and support local businesses, developing strong community bonds and fostering a vibrant and resilient local economy for years to come.
The BID Leamington approach
BID Leamington is dedicated to enhancing the appeal of the town for residents, visitors, and businesses alike, operating across four key pillars: Promoting, Enhancing, Supporting, and Influencing. They provide vital support, address community concerns, and elevate the town's profile regionally, all contributing to a more cohesive and prosperous town.
Introducing ‘Love Leam’:
BID Leamington’s vision
Offering a range of functionalities including loyalty schemes, exclusive deals, event listings, competitions and a local guide, the app needed to be locally branded, encouraging exploration of Leamington’s ‘hidden treasures’, while amplifying businesses and providing a platform to engage with their customers.
A hands on approach to app integration and content curation
The BID Leamington team took an active role in designing the app and procuring content from local businesses, attending training to develop their knowledge of the dashboard and app functions.
Training sessions detailed how to use the app and dashboard effectively: to create a captivating experience for app users, tailor app content to achieve goals and interpret the dashboard stats as an indicator of success.
The team personally visited local businesses to introduce the Love Leam app, secure exclusive offers and loyalty schemes, and encourage participation in trails. They were also able to use content from a pre-existing initiative - a compendium of local business deals called 'The Little Book of Offers'.
Launching the ‘Love Leam’ app
BID Leamington kicked off their pre-launch with a ‘coming soon’ teaser on the homepage of their public facing royal-leamington-spa.co.uk and loveleamington websites, inviting visitors to sign up for alerts once the app was released.
During the launch phase, the team focussed on proactive social media campaigns and strategic marketing. They replaced the initial ‘coming soon’ teaser with an advertisement for the app, and incentivised app downloads with a launch competition, encouraging people to download the app and enter the competition on the giveaways tab for a chance to win a £200 shopping spree.
Regular updates on Facebook and Twitter sustained interest post-launch, and the consistent use of the #LoveLeam hashtag unified BID Leamington’s communications, ensuring widespread recognition of the app's branding, and facilitating the app's seamless integration into the community. Additionally, the team conducted a leaflet drop, and integrated with local events to capture the attention of those that may have missed the digital announcements.
Results and impact
Our post-launch review revealed incredible stats, demonstrating the positive impact of the app in just 12 weeks, including:
1,523 new user accounts created
12,160 interactions with the app
2,489 deal views
2,659 trail interactions
703 competition entries
417 clicks on the local guide
77 event clicks
Additionally, 75% of the users registered had redeemed deals more than once, indicating notable repeat user activity, no doubt resulting from the fantastic loyalty schemes curated by the team. The remaining 25% consisted of new user accounts, reflecting the impact of the team's consistent approach to promoting the app.
These insights provided the opportunity to customise the content to the audience - for example, the dog friendly trail was very popular, indicating that there would be an audience for offers and events tailored more towards dog owners.
“Each place is a little different so spend time getting to know your community to establish which aspects of your app will appeal to your audience most.”
How to launch an app successfully
The Love Leam launch process highlights the importance of engaging with businesses, creating an appealing launch competition, and unifying communications across all marketing channels. We also believe the following factors contributed to their success.
Proactive Collaboration:
Inviting the whole team to contribute towards the project created a product that aligned with their goals and identity.
Including all team members in training sessions ensured they were confident promoting and using the app and using the dashboard to add content.
Identifying key performance indicators allowed the team to measure their success and refine their strategies or implement processes to target specific metrics if needed.
Strategic Pre-launch Initiatives:
Adding ‘coming soon’ teasers to marketing channels created awareness and anticipation of the app release and generated excitement.
Using a dedicated hashtag in social media posts amplified brand recognition and created familiarity with the app before its release.
Digitising pre-existing offers, loyalty schemes, and trails meant that the team had compelling content to display to businesses when introducing the app.
Post-launch Marketing:
Continued proactive social media campaigns, regular updates and the use of hashtags sustained engagement with the app.
Open and ongoing communication with businesses encouraged longevity of loyalty schemes and fresh, interesting content.
Alternative marketing methods such as leaflet drops, and integration with local events, captured the attention of a broader audience.
Final thoughts
BID Leamington were proactive, enthusiastic and motivated for the duration of the project, providing important feedback throughout implementation and engaging with every opportunity to learn and improve their processes. They successfully cultivated a dynamic digital place management solution, enhancing the town centre experience for businesses, residents and visitors alike.
To establish longevity and their continued success, BID Leamington intend to refine their strategies and maintain the great relationships they have built throughout the years, using their app to drive positive change and deliver results in their four key focus areas.
Join the movement: Empower your area digitally
Embrace the power of technology to manage your area and strengthen your relationship with those you represent. Whether you're seeking to revitalise your town centre, enhance customer engagement, or explore brand new experiences, let's collaborate to create impactful solutions that drive positive change.
Together, we can build vibrant, inclusive solutions that focus on connection, pride, and prosperity for all.
Book a demo today and unleash your place's full potential.
Are you already a Vicinity Customer? Let's catch up and explore further opportunities to boost engagement in your area!